CINCHED
BRANDING | EDITORIAL
THE BRIEF
Combining my admiration for design and drag, CINCHED is a passion project I’ve been developing for the past year with the help of my mentor.
Primarily taking form as a print publication – I am working on the first issue, which is centered around highlighting drag in the prairies.
The project started out with extensive research, in order to create an accurate theme for the first issue that fit with the feel of the brand.
Then, the logo was developed along with the brand guidelines.
Finally the zine was created, featuring original photography, and an interview with Brandon’s own Flora Hex.
THE INSPO
CINCHED brings together the two loves of my life: drag and design.
I wouldn’t be where I am today if it weren’t for these two incredible passions of mine. I’m forever grateful for being able to practice these incredible forms of self-expression. My unique radical art.
CINCHED would not have been able to come to fruition without the immense support from my mentor, friends, family and classmates – thank you for all you do!
I sincerely hope that you are able to find some sort of connection within these pages. Rejoice in being seen, and realize you’re not alone.
